What to Say When a Brand Asks for Your Rates (Email Pitch Templates)
Learn exactly what to say when a brand asks for your rates. Use these email pitch templates to close bigger deals and save time with ReplyRun.
You are scrolling through your notifications, and there it is. A dream brand just slid into your DMs or inbox asking: "What are your rates?"
Instead of doing a happy dance, panic sets in. You are already spending hours manually replying to follower DMs, and now you have to figure out how to price yourself without scaring the sponsor away. If you guess too high, you might lose the deal. Guess too low, and you leave serious money on the table.
Let's fix that. Here is a clear strategy on exactly how to respond, complete with templates you can steal right now to secure higher-paying partnerships.
Why You Should Never Just "Send a Number"
The biggest mistake creators make is replying immediately with a single, flat price.
When you just throw out a number, you turn yourself into a commodity. Brands don't know what value you bring to the table yet. They don't know if you are just posting a quick story or producing high-converting, professional assets for their campaign.
Instead of blurting out your prices, you need to flip the script. Ask questions, discover their exact goals, and present tailored packages.
Template 1: The "Needs Discovery" Approach
When a brand reaches out but gives you zero details about the deliverables, do not quote a price. You need more context first so you can price the project accurately.
Use this simple template to buy time, show professionalism, and gather the right information:
Subject: Re: Partnership Inquiry - [Your Name] x [Brand Name]
Hi [Name],
Thank you so much for reaching out! I am a huge fan of [Brand Name] and would absolutely love to explore a partnership.
So I can send over an accurate quote, could you share a bit more about the scope of the campaign? I'd love to know:
What are the specific deliverables (e.g., 1 Reel, 2 Stories)?
What is the primary goal of this campaign (e.g., brand awareness, website clicks)?
Will you need usage rights to run the content as paid ads?
Once I have those details, I will gladly send over some package options!
Best, [Your Name]
Template 2: The "Package Deal" Pitch
If the brand has already told you exactly what they want, it is time to pitch.
Whether you are designing detailed anatomical infographics for a medical page, sharing deep psychology insights, or coaching small business owners, giving options is the secret to making more money. When you provide packages, the brand isn't deciding whether to hire you; they are deciding how much to hire you for.
Subject: Re: Campaign Details - [Your Name] x [Brand Name]
Hi [Name],
Thanks for sharing those details! Based on your goals for this campaign, I’ve put together three package options that will work perfectly:
Package 1 (The Ask): $X
[1 Instagram Reel]
[1 Instagram Story with Link]
Package 2 (The Sweet Spot): $Y
[1 Instagram Reel]
[3 Instagram Stories over one week]
[Link-in-bio placement for 48 hours]
Package 3 (The Ultimate Conversion): $Z
[2 Instagram Reels]
[3 Instagram Stories]
[30 days of paid ad usage rights]
Let me know which tier aligns best with your budget, and I can send over the agreement!
Best, [Your Name]
Managing Brand Inquiries Without the Burnout
Negotiating deals is exciting, but managing the back-and-forth can quickly become overwhelming.
When a brand comments on your post or replies to a story, you can't afford to leave them hanging for a whole day while you draft an email. But you also don't want to live glued to your phone, refreshing your inbox every five minutes.
This is where smart automation swoops in to save the day.
Put Your Pitching on Autopilot
By setting up a Meta-approved tool like ReplyRun, you can instantly capture leads the second they engage with your content.
If a brand comments a specific keyword like "PARTNER" on your latest reel, ReplyRun automatically sends them a friendly, personalized DM with a direct link to your media kit and contact form. It completely removes the friction of manual replies and ensures you never miss an inquiry.
While you are busy filming, writing, or coaching, your DMs are working quietly in the background to qualify leads and drive real revenue.
Ready to Reclaim Your Time?
Stop stressing over your chaotic inbox and start treating your page like a professional business.
By using strategic email templates and letting smart automation handle the busywork, you can scale your income faster and focus entirely on creating amazing content.
Stop manually replying to DMs and start closing bigger brand deals. Head over to ReplyRun.in right now to start your 30-day free trial. Your inbox will thank you!